"Whether we like it or not, kids are now spending far more time with media and technology than they are with their families or in school" -- as much as eight hours a day on average in the United States alone. So wrote Jim Steyer, founder of Common Sense Media, a San Francisco think-tank focusing on media and families.

Facebook Inc is now worth more than Citigroup Inc. and McDonald's Corp. But even when parents keep their kids off of the social networking site, numerous other apps and social media start-ups are vying for their use. The Wall Street Journal reported that 20 companies pitched online and mobile products for kids in Pasadena, Calif., at the 6th annual Digital Kids Conference, just last month.

The technological landscape is ever-changing and one mother-daughter team has an eye on the challenges of parenting in this brave, new world.

Concerned by the brevity of contemporary childhood and the crisis of premature sexualization brought on through "sexting" and related activities, Dr. Brenda Hunter and her daughter Kristen Blair have tackled these themes in a new book titled, From Santa to Sexting: Helping your Child Safely Navigate Middle School and Shape the Choices that Last a Lifetime.

Join us at noon on Friday, May 18th as Dr. Brenda Hunter and her daughter Kristen offer research, stories, and resources to help keep kids safe and strong in middle school.

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